
When summer came, despite her marriage, Viola Dusek once again returned to Chicago to see her family and continue her studies. After she returned to South Dakota, she took a teaching job at Colome High School, 27 miles southeast of Witten, and continued to use her maiden name. Meanwhile, Fred Dusek launched his career as an entrepreneur. With a partner, he opened hardware stores in the nearby town of Winner and in Martin, just east of the Pine Ridge Indian Reservation. He recruited his younger brother Rudy to help him set up and operate the store in Martin. Later, Fred would sell his interest in the stores to his partner.[1]
Early in 1927, Fred packed up and moved 200 miles west to Rapid City. Clearly he and Viola had planned the move together.[2] She hoped to follow him when the school year was over and secure a teaching job for the fall. Why they chose this community is unclear given that Sioux Falls and Omaha were much bigger at the time. With close to 8,000 residents, Rapid City was the fifth largest city in South Dakota and accounted for roughly half of the population of Pennington County, but it was in the middle of a postwar boom as new highways and the depopulation of rural communities in western South Dakota fed the community’s growth as a trading center for retail and wholesale business. Unlike Chicago, where Viola had grown up, only 7 percent of the population of Pennington County was foreign born. Most residents had been raised on the Great Plains, either in South Dakota or a neighboring state.[3] Eight out of ten people living in the county belonged to a church, with the Methodists, Catholics, Congregationalists, and Lutherans accounting for nearly half of the community.[4]
The Duseks may have chosen to make a fresh start in Rapid City because that spring the city was buzzing with activity and the focus of national and international attention. President Calvin Coolidge had announced that to escape the heat and humidity of Washington, D.C., he would spend several months in the Black Hills. The city’s stately, Federal-style brick high school would be turned over to the President to serve as his administrative headquarters. Meanwhile, White House staff and journalists from around the country filled the city’s restaurants and cafes during the day and its bars and saloons at night.[5]
In February, Fred moved into a room at the Harney Hotel downtown and took a job as an accountant for the Alex Duhamel Co, a thriving downtown mercantile with close to 60 employees that sold hardware, furniture, paints, queensware, plumbing, manufactured harnesses, and saddles.[6] But Fred was soon disappointed to learn that the Rapid City School District would not hire a married teacher for a full-time position. He wrote to Viola that she shouldn’t be concerned because “there seems to be a considerable amount of work in the city.”[7]
Lonely and eager for distractions, Fred began looking for other opportunities. He bought stock in Rapid City’s major new enterprise—the nine-story Alex Johnson Hotel slated to be erected in the heart of downtown. Gradually, the Duhamels recognized his abilities and gave him more responsibility.
In the summer, Viola may have joined him in Rapid City. He hoped she would stay and find work, but she wanted to continue to pursue the career she had been trained for and was good at. That fall she took a teaching job in Gettysburg, South Dakota, 230 miles to the east. By then, she was using her married name, an affirmation of the importance of their relationship, but Fred was losing patience with this long-distance relationship. In March 1928, he wrote to ask rhetorically, “Are you in Gettysburg to please me? No, I say not. You are there because you want to be there and not because I want you there.” Sounding wounded and vain, he continued, “In other words, I think enough of you to let you have your way in this as well as most other things,” but he “counted the days until school will be out several times last night.”[8]
“Are you in Gettysburg to please me? No, I say not. You are there because you want to be there and not because I want you there.”
Fred Dusek to Viola Dusek
That month, the Gettysburg school district offered Viola a contract for the following year, but she declined the offer. She had decided to put her career on hold and, to Fred’s delight, finally settle down with her husband, nearly two and a half years after they had gotten married.[9] By this time, Fred was making a decent salary with Duhamels. Ever conscious of his duties as a provider, he purchased a small house on a two-acre piece of ground to the west of downtown. Covered with lodgepole pines, yuccas, and native grasses, the property sat at the base of the hogback ridge and Hangman’s Hill. Undoubtedly remembering his childhood in Nebraska, the following spring Fred ordered fruit trees—six apple, three plum, three cherry—as well as eight grape vines and twelve lilacs to plant.[10]
Meanwhile, Fred continued to search for an opportunity to run his own business. In January 1929, he placed a classified ad in the newspaper in Sioux City, Iowa announcing that he had two good salesmen with established acquaintances who were willing to invest if the right opportunity came along.[11] In the fall of 1928, Viola worked as a substitute teaching debate and history at Rapid City High School, but she soon had to give up the work. She was pregnant and beginning to show. On May 14, 1929, she gave birth to their son Dorrance.[12]
Even as Viola cared for the new baby, the Duseks purchased the stock of an existing furniture store and opened their own establishment downtown in a small building behind the Harney Hotel on 413 Seventh Street.[13] Viola had a buyer’s eye and the ability to negotiate for good prices. They dubbed the 25-by-60 foot enterprise, “the little store with big ideas.”[14] A year later they moved to a larger space in the Palace Theater Building at 603 St. Joe.[15]
Despite the Depression, Fred and Viola seemed to thrive. As they expanded their inventory to include more new furniture, Viola and Fred, separately and together, often traveled to visit wholesalers and manufacturers in Chicago, Grand Rapids, Indianapolis, and Kansas City. Sometimes Viola took baby Dorrance on the train and left him with her grandparents in Chicago while she did business. With all the passion that she had once devoted to reading Karl Marx and Jack London and teaching drama and debate to teenagers, she now poured over catalogues, brochures, and trade journals to find sofas, buffets, dining tables, rocking chairs, lamps, trunks, dressers, beds, phonographs, kitchen cabinets, and carpets that would appeal to homeowners in Rapid City and the surrounding Black Hills.[16] In the classifieds and sometimes with display advertisements, the Dusek’s touted their wares.
With his banking and accounting skills, Fred focused on the financial side of the business, establishing a credit program that would allow buyers hard hit by the Depression to buy new furniture and generate extra profits from interest payments. He also invested in real estate and other businesses. He served as secretary of a development company that offered speculators mineral leases near Edgemont in Red Canyon, which was said to be rich with oil.[17] In September 1932 the company ran an advertisement in the newspaper promising investors who had sustained business losses during the Depression an opportunity to take “the shortest way back” to prosperity.[18] Meanwhile, Fred also speculated in local real estate.
Many people in town assumed that the Duseks were prospering against the odds because they worked seven days a week and were committed to doing whatever they needed to do to satisfy their customers. In 1931, they began building a new home on their property on Quincy Street.[19] In 1934, Viola gave birth to their second child, Barbara, who was named after Fred’s mother.
Increasingly, Fred and Viola were active in civic affairs. Overcoming the atheism she avowed at the age of 18, Viola and her husband began attending the Presbyterian Church downtown. Viola was active in the Ladies Missionary Society where the group discussed the “Advancement of Christianity in China” and other topics.[20] Fred served as secretary-treasurer of the Men’s Club.[21] Meanwhile, Fred joined Rotary and the Lions Club. In the fall of 1931, he was elected president of a new organization to promote economic development.[22] Leveraging his experiences with retail credit and banking, Fred presented himself to the community as someone who kept close tabs on his money and the public till. As a member of the Lions club, he gave a talk on government accounting in 1932.[23] He also presided over a special discussion of the Townsend Plan, a national effort to provide pensions to Americans over the age of 60.[24] In 1935, he filed a petition objecting to the city’s tax assessment on his property.[25]
Fred’s increasing interest in taxes and the city’s finances led to his decision to run for the city commission in 1936, less than a decade after he had arrived. A number of issues fed the campaign, including a looming crisis over the city’s water supply. For years the city had relied on a well and water line developed for the Rapid City Indian Boarding school on land west of town and along the path of Rapid Creek. With the federal government’s plans to redevelop the shuttered boarding school as a sanatorium for Native people afflicted with tuberculosis, the city was forced to look for a new water supply. A proposal had been placed before the voters for a $90,000 bond for waterworks improvements that would support the city’s continued growth up to 30,000 people.[26]
Campaigns for city commission in the 1930s were very low key at that time. While several of the other candidates bought newspaper ads on the day before the election, Fred did not. Nevertheless, when the votes were totaled on April 21, he easily secured one of three open seats with the second highest number of votes – 1,014.[27] Meanwhile, the water bond, which involved no increase in taxes, passed with an overwhelming majority.
Over the next dozen years, Fred served on the city commission, winning re-election every three years. When voters returned him to his seat in 1942, he became the longest serving commissioner in the city’s history.[28] Although the city commission was a nonpartisan position, Dusek identified as a Democrat in the late 1930s and ran for a position on the State Central Committee.[29] In 1945, he bought his first campaign ad.
Meanwhile, he and Viola grew their furniture company, invested in land and property, and raised their two children, Dorrance and Barbara.[30] For her tenth birthday in 1944, Barbara’s parents hosted a lawn party for thirty children. The children played games, rode a pony and hiked up to Dinosaur Hill.[31] From this ridgeline, Fred and Viola could see the city growing almost before their eyes. On the horizon to the east, B-17 “Flying Fortress” bombers landed at the air force base as airmen trained for the final campaign against the Axis forces in Europe and the Pacific. To the west, they could see where Rapid Creek spilled out of the canyon and then coursed its way through cottonwood tree-covered neighborhoods and past the open fields adjacent to the Indian boarding school towards the Gap dividing the city west from east. In mid-October, the trees and the prairie grasses in the valley below were aflame in yellow, orange and red and belied none of the troubles that lay just beyond the postwar horizon.
[1] Barbara Dusek Stock, student report on Fred Dusek, June 28, 1984. Dusek Family Archives.
[2] Barbara Dusek Stock, student report on Fred Dusek, June 28, 1984. Dusek Family Archives.
[3] South Dakota State Census, 1925.
[4] South Dakota State Census, 1925.
[5] Seth Tupper, Calvin Coolidge in the Black Hills (Charleston, SC: History Press, 2017).
[6] Barbara Dusek Stock, student report on Fred Dusek, June 28, 1984. Dusek Family Archives. See also,
[7] Barbara Dusek Stock, student report on Fred Dusek, June 28, 1984. Dusek Family Archives.
[8] Barbara Dusek Stock, student report on Fred Dusek, June 28, 1984. Dusek Family Archives.
[9] Barbara Dusek Stock, student report on Fred Dusek, June 28, 1984. Dusek Family Archives.
[10] Barbara Dusek Stock, student report on Fred Dusek, June 28, 1984. Dusek Family Archives.
[11] Classified advertisement, Sioux City Journal, January 3, 1929, 17.
[12] Rapid City Journal, March 21, 1955, 11.
[13] “Announcement of Opening of the Furniture Exchange,” display advertisement, Rapid City Journal, July 3, 1929, 5.
[14] Rapid City Journal, April 13, 1955, 14.
[15] (RCJ, 5.7.1946, 2; RCJ, 6.2.1954, 9) (Viola profile, RCJ, 5.31.1951, 7)
[16] “Local Notes,” Rapid City Journal, May 28, 1931, 2.
[17] Display advertisement, Rapid City Journal, September 10, 1932, 2.
[18] Display advertisement, Rapid City Journal, September 10, 1932, 2.
[19] Rapid City Journal, April 16, 1932, 3.
[20] “Presbyterian Missionary Society Meets,” Rapid City Journal, July 13, 1933, 3.
[21] “L. Boyd Elected Men’s Club Head,” Rapid City Journal, October 8, 1935, 4.
[22] “Form Organization Here to Work for Industries,” Rapid City Journal, September 22, 1931, 2.
[23] “Government Accounting Talk Given Before Lions,” Rapid City Journal, April 5, 1932, 2.
[24] “Lions Informed of Pension Plan,” Rapid City Journal, August 13, 1935, 2.
[25] “Official Proceedings of the Board of City Commissioners,” Rapid City Journal, March 26, 1935, 9.
[26] “Rapid to Vote on Water, Court,” Rapid City Journal, April 20, 1936, 1. See also, “C o C Studies Deerfield Dam,” Rapid City Journal, April 15, 1936, 1.
[27] “Citizens Elect Dusek, Root and Miller Officers,” Rapid City Journal, April 22, 1936, 1. See also, Rapid City Journal, April 16, 1945, 8)
[28] “Successive Term as Mayor to Set Record—Dusek Ties Record,” Rapid City Journal, May 5, 1942, 3.
[29] Rapid City Journal, April 27, 1938, 3.
[30] https://www.ancestry.com/imageviewer/collections/2442/images/m-t0627-03865-00567?ssrc=&backlabel=Return&pId=116429257
[31] “Birthday Party Given for Barbara Dusek,” Rapid City Journal, October 16, 1944, 3.
